UK Leisure · Since 2021 6 sites live·£275K/yr at flagship·3.7 month payback

9 Tables. 80 sqm.
£275K a year.

Same annual revenue as a 200-cover restaurant — from 80 square metres of floor. No electricity. No extra payroll. One register sells rounds. Six UK sites already trading on this exact format.

3.7 moFlagship payback
150K+Players at flagship
£3,439Revenue per sqm / yr
100M+Organic social views
images/hero.jpg·flagship establishment shot

The Flower Bowl flagship·since 2021

£1M+ generated·150,000+ players
The operator reality

Three Things Most Venues Get Wrong
About Floor Space.

Before the maths. Before the social proof. Before the pricing. Here's the operator reality every venue we've talked to was wrestling with — and what Cue Golf does about it.

£40/sqm/yr

Your dead floor isn't earning.

Average UK leisure secondary floor runs at £40–£80 per sqm per year. Bowling lanes manage £400. Coffee shops do £600. Cue Golf delivers £3,439.

£0added payroll

Every other attraction needs new staff.

Cue Golf runs on the staff you already have. Existing till sells rounds. No new shifts, no new training, no rota headache, no recruitment.

8 wkssign to open

Most fit-outs eat a full quarter.

No power, no plumbing, no software. The 9 tables drop into place in a single install day. Around 8 weeks from contract signed to first paying player.

The Opportunity

One Format.
Any Venue.

Cue Golf is a self-contained installation: 9 tables, 80 sqm, no electricity, near-zero maintenance. It drops into family entertainment centres, holiday parks, malls, leisure venues, hospitality spaces — anywhere with footfall and a corner of unused floor. It earns its space. Then earns more than the activities next to it.

9
tables in the set
80
sqm footprint
£3.4K
revenue per sqm / yr*
3.7 mo
flagship payback

Cue Golf·9 Tables

Standard 9-hole format — 80 sqm. Tables arranged in a flexible 3×3 grid that suits most rectangular footprints.
CUE GOLF 9 TABLES  ·  ~80 SQM  ·  ~12m × 7m 1 2 3 4 5 6 7 8 9
Cue Golf zone · 80 sqm Individual table (~6 sqm each)
Why this works

Six UK Sites.
One Repeatable Result.

images/flagship.jpg·flagship close-up

The format isn't theory. We've built it, refined it, and run it across six UK sites — from the Flower Bowl flagship pulling ~4,000 customers a week to a multi-site Haven Holiday Parks rollout doing six figures a year off three sets. Same product, different venue types, consistent economics.

What it needs is footfall and 80 sqm. What it gives back is the highest revenue-per-sqm activity most operators have ever measured.

6
UK sites
operating today
~190K+
total players
across the estate
£1M+
at flagship
in under 5 years
3.7 mo
flagship
payback
Flagship · since 2021

The Flower Bowl

  • Venue type:family entertainment centre · F&B + games + cinema
  • Weekly footfall:~4,000 customers through the doors
  • Demo:families, dates, friend groups, corporate
  • Cue Golf format:single 9-table set, ~80 sqm
Result: £1M+ in under 5 years. £275K in 2025.
Rollout · since 2024

Haven Holiday Parks

  • Venue type:UK coastal holiday parks · seasonal-heavy footfall
  • Sites live:3 (4th installed March 2026)
  • Avg ticket:£7 per game · range £5–£9 across the estate
  • Cue Golf format:3 × 9-table sets across the estate
Result: £274K in 2025 across 3 sites. 39K players.
People see it. People play it.
The product was built to be visible — that's why every venue that's installed one has scaled, not stalled.
See it in action

It Looks as Good as It Plays.

Each hole is a different colour, a different shot, a different visual. The product is photogenic by design — bold colours, big shapes, character moments. Every group that plays films something for social. That's how 100M+ views happened with zero ad spend.

1
1
images/hole-1.jpg
2
2
images/hole-2.jpg
3
3
images/hole-3.jpg
4
4
images/hole-4.jpg
5
5
images/hole-5.jpg
6
6
images/hole-6.jpg
7
7
images/hole-7.jpg
8
8
images/hole-8.jpg
9
9
images/hole-9.jpg
Why Cue Golf Works

Five Years of UK Proof.
One Repeatable Format.

Competitive socialising — interactive darts, shuffleboard, mini golf with a twist — is the fastest-growing leisure category in the UK. Cue Golf has been at the front of that wave since 2021, building a format that's been refined across six trading sites and four full years of data.

Built for the UK Leisure Market
From an 8-month launch year in 2021 to £275K annual revenue at the flagship in 2025 — that's ~54% top-line growth year-on-year, driven by social-media visibility and word of mouth. Every UK site that's installed Cue Golf has either expanded or held strong; none have removed it.
images/play-2.jpg·player at the table
🎯

Plug-and-play

No electricity, no plumbing, no software. Drops into the space, ready to run from day one.

📈

Drives footfall

Becomes the reason for the visit. Six UK sites prove it pulls and retains a new audience.

⏱️

Increases dwell time

30+ extra minutes per group inside the venue — and that's before ancillary F&B spend.

📸

Built for Instagram

100M+ organic views across TikTok and Instagram. The product markets itself the moment a phone comes out.

Why Players Come Back

Built for Competitive Socialising — Not Just Played, Filmed.

Cue Golf reads like mini golf for ten seconds, then it doesn't. Players keep coming back because the format engineers the moments operators actually need: laughter, replays, queues, phones out.

01

Easy to learn, impossible to master.

First-time players sink a shot in under a minute. Repeat players spend hours chasing the perfect line. Low floor, high ceiling — the gameplay loop competitive socialising is built on.

02

Group play, by design.

Every hole rotates the spotlight. Whoever's up draws the table — friends, dates, colleagues, strangers in the queue. No-one's a spectator for long.

03

Filmable wins, every round.

Trick shots, near-misses, holes-in-one. Phones come out on their own — that's the social engine behind 100M+ organic views with zero ad spend.

04

Drink-compatible, all-ages.

Light enough to play with a pint in hand, sober enough that families and corporate groups all leave happy. The same nine tables serve every weekend slot a venue runs.

05

Competitive tension on every shot.

Hole-by-hole scoring keeps the game live until the last putt. The lead changes, the table reacts, the next group cues up before the current one has finished.

06

Replayable for years.

Players return for new holes, new groups, new scores. 150,000+ rounds at the flagship — and the curve still climbs year on year.

The numbers

Real Sites. Real Money.

Every figure on this page is a banked, audited revenue number from operating UK sites. Pounds sterling. Full-year totals where annual is shown.

£1M+
Lifetime revenue
Flagship — Flower Bowl, since May 2021
150K+
Players at flagship
Repeat-play product — not one-and-done
£552K
2025 revenue · 6 sites
£552,151.02 across the UK estate
3.7 mo
Flagship payback
From outright purchase to break-even
Inside the Flagship

Cue Golf Earns More Per Sq Metre Than Every Other Game in the Venue.

The Flower Bowl uses 80 sqm for its Cue Golf zone, sitting alongside 6 other leisure activities under one roof — same building, same footfall, same staff. Here's annual revenue per sq metre by activity (GBP, 2025).

CUE GOLF ★ £3,439 / sqm / yr Crazy Golf £1,208 Table Games £1,108 Golf Simulator £1,019 VR Ride £899 Bowling £830 Curling £216
Cue Golf delivers 2.85× the revenue per sq metre of the next-best activity at the flagship — and roughly 3.9× the average of every other game in the building. Same footfall, same demo, same staff. The product earns its space.

Cue Golf has been a revelation — taking an unproductive space and becoming our best activity in sales per square metre.

Guy Topping Director·Flower Bowl Entertainment Centre
Flagship·2021 → 2025

Each Year, More Visible.
Each Year, More Revenue.

From an 8-month launch year in 2021 through four full trading years, the flagship has compounded ~54% top-line growth from 2022 to 2025 — driven by social-media visibility. People see it on TikTok, then come and play it.

£300K £200K £100K £0 £94,494 2021 launch · 8 mo £179,051 2022 £191,881 2023 £254,337 2024 £275,101 2025
Year Annual revenue Avg weekly Per sqm / yr Record week Payback Players
2022 £179,051 £3,443 £2,238 £7,960 5.7 mo 22,381
2023 £191,881 £3,690 £2,399 £7,870 5.3 mo 23,985
2024 £254,337 £4,891 £3,179 £10,147 4.0 mo 31,792
2025 £275,101 £5,290 £3,439 £14,565 3.7 mo 34,388
Visibility built this curve. 100M+ organic views, four years of compounding interest, repeat-play mechanics. The product was built to be seen — and seen-by-millions is what made the trajectory.
Haven Holiday Parks·2025

Multi-Site Rollout, Second Proof Point.

Strategic partnership running since July 2024. Three sites live across UK Haven parks in 2025, all priced around £7 per game (estate-wide range £5–£9 depending on venue). Fourth site installed March 2026.

£274,666
2025 annual revenue
3 sites
£5,282
Avg weekly
across the estate
£7,510
Record week
WE 18 Aug 2025
39,238
Players engaged
2025
11.1 mo
Payback
3 sets, 3 sites

Cumulative revenue·all 3 sites·2025

£280K £210K £140K £70K £0 £274,666 PEAK SEASON Mar Apr May Jun Jul Aug Sep Oct Nov Dec £7,793

Steep mid-year ramp through peak holiday season (Aug record week £7,510). Even off-season months continue compounding.

Your-number calculator

What Could Cue Golf Earn at Your Venue?

Slide the assumptions. Default starts at the flagship's actual 2025 weekly average — adjust for a busier or quieter view of your own venue. Numbers update live.

Set Your Assumptions

All inputs editable. Conservative ranges shown.
Flagship 2025: £5,290/wk avg·record week £14,565·pricing £5–£9 per game
Year-round venues use 52 — seasonal sites adjust down
Outright purchase: £85K standard·delivery quoted separately
£275,080
Projected annual revenue
3.7 mo
Payback
£3,439
Per sqm / yr*
*Per sqm of the 80 sqm Cue Golf zone. Illustrative — based on flagship trading data. UK delivery quoted separately.
Risk-Tested

Even at Half the Flagship's Performance, Payback Lands Inside a Year.

Three scenarios modelled against the flagship's actual 2025 weekly average. Conservative answers the question every honest investor asks — what if our venue underperforms? The floor matters more than the ceiling.

Conservative
50% of flagship
£137,540annual revenue
7.4 mopayback
£1,719per sqm / yr
Base · Flagship Match
100% of flagship
£275,080annual revenue
3.7 mopayback
£3,439per sqm / yr
Aggressive
130% of flagship
£357,604annual revenue
2.9 mopayback
£4,470per sqm / yr

All three assume £85K outright purchase. Delivery quoted separately. Even the conservative case pays back inside 8 months.

Why it works in your space

No New Hires. No Utility Bill.
No Maintenance Schedule.

Cue Golf was designed from day one to be the easiest leisure attraction to operate. That's not marketing — it's how we got it into mall, holiday park, entertainment centre and hospitality estates.

⚡

Zero Electricity

No hookup, no rewiring, no leasing-team approvals for electrical loads. It just sits in the space.

👤

Existing Staff Run It

Whoever runs your existing register can sell rounds. No dedicated staff, no new payroll, no scheduling headaches.

🔧

Near-Zero Maintenance

No screens, no motors, no software updates. A quick hoover over the felt morning and evening — that's the routine. Balls roll into a locked box under the table at the 9th hole; staff access it throughout the day.

📐

~80 Sqm Footprint

Compact 9-table set fits in roughly 12m × 7m. Drops into family entertainment centres, holiday parks, malls, leisure venues, hospitality spaces.

🎨
Want it custom-branded? Felt colours, logos on the playing surface, and the table leg style can all be customised. Full custom builds add to the lead time and cost — happy to walk through what you're after at the agreement stage.
Three ways in

Three Routes In. One Proven Format.

Launch With Zero Capex

50/50revenue share · we install, you operate

The lowest-friction way to bring Cue Golf into your venue. We install, we manage the spec, you provide the floor and collect your share from week one.

  • No upfront capital required
  • Free installation & setup
  • 50/50 revenue split from day one
  • Ideal for testing the format at a single site

Flexible Rollout Financing

£85Kstructured around your cash flow

Built for operators rolling out across multiple sites, seasonal businesses with uneven cash months, and growing leisure brands phasing investment over time.

  • You own the asset from day one
  • Payment cadence and term negotiable
  • Keep 100% of trading revenue
  • Built for multi-site & phased expansion
Recommended

Own It Outright

£85,000paid up front · best long-term return

Strongest five-year economics of the three options. Asset on your balance sheet, full margin from month four, full creative control over the build.

  • Payback in 3.7 months at flagship trading
  • 100% of revenue from month four onward
  • Asset on the balance sheet — depreciable capex
  • Strongest 5-year net return profile
🚚
Delivery & Install Agreed at Contract All hardware ships from our Preston facility. Delivery, install and any access requirements are agreed as part of the contract — the cost depends entirely on where you are and what your site needs. We'll quote it transparently alongside the hardware once we know your venue.
What's in the Box

The Standard Cue Golf® Package.

Hardware and assets that ship with every install. Quantities are negotiable — the list below is our default spec.

9×
Cue Golf® TablesThe full 9-hole course
36×
Commercial Metal CuesPro spec, replaceable tips
200×
Golf BallsStandard Cue Golf spec
1×
Cue Storage UnitOn-site rack for the cues
1×
Ball Display UnitFront-of-house showpiece
1,000×
Branded Mini PencilsFor the scorecards
500×
Scorecards + Digital FilePrintable DL, customisable
✦
Marketing & Brand AssetsLogo pack, photo, social kit

* Standard package. Adjustments are negotiable as part of the agreement.

From Yes to Open

From Signed Contract to Trading. Fast.

Cue Golf is engineered for low-disruption deployment. Most operators are trading within ~6–8 weeks of signing.

⚡
Most leisure fit-outs take 4–12 months. Cue Golf installs in a day. No electrical work. No plumbing. No structural changes. No software setup. Tables drop into place — and the floor is trading the same week.
01

Sign & Deposit

Agreement signed, deposit received, kick-off call to lock in the spec and the install window.

Day 0
02

Manufacture

Nine tables built at our Preston UK facility. Hand-finished, quality-checked, photographed before they leave.

4–8 Weeks
03

Deliver & Install

Studio23 team delivers and installs on-site. One day target; second day on standby for layout tuning.

1–2 Days
04

Open

Playable the moment install is complete, provided the surrounding space is operational. No software setup, no power-up sequence.

Same Day
Total: ~5–9 weeks from signed agreement to first paying player.
Our Story

A Product Refined Through Real-World Operation.

Cue Golf didn't arrive fully-formed. It was built, broken, and rebuilt across five years of live trading — every hole tuned against real customer behaviour, every detail iterated against venue flow, queue patterns and throughput.

We started in 2018 designing an Adventure Golf course for the Flower Bowl Entertainment Centre. That project taught us how people move, play, and gather inside a leisure space. In 2021, that learning became Cue Golf. In 2023, Studio 23 Design Ltd was officially founded to scale it.

What you see now is the product of tens of thousands of recorded games, six trading venues, and four full years of operator feedback. Built in Preston. Engineered for repeatability.

images/play-3.jpg·player with characters
2018
Adventure Golf course built at the Flower Bowl — first immersive build
2021
Cue Golf invented and launched at the flagship
2023
Studio 23 Design Ltd officially founded
Today
6 UK sites·£1M+ at flagship·taking Cue Golf international
Next step

Come See It For Yourself.

The fastest way to understand Cue Golf is to pick up a cue and play it yourself. See it in person, give it a play, watch how a real queue forms around the tables. Numbers explain the business — a round on the floor explains why operators end up rolling it out.

A personal invitation
If you want to see it for yourself, we'd be more than happy to host you at the Flower Bowl for a visit and a discussion — coffee, a walk of the floor, and as much time at the tables as you want.
— Will Parr · Studio 23 / Cue Golf
🎯
Book a Flagship Walkthrough On-site at the Flower Bowl. See real customer flow, hole-by-hole.
→
📊
See Real Weekly Numbers Week-by-week trading data and payback modelled under your venue's assumptions.
→
📱
Watch Cue Golf In Operation A viral reel from the floor — customer reactions, queue energy, repeat play.
→

Your point of contact

Will Parr
Studio 23·Cue Golf
✉
will@studio23.co.uk
☎
+44 7470 221256
in
linkedin.com/in/william-parr