The Sunflower Field
Ease into the course playing over vibrant sunflower mounds.
Cue Golf
Where Crazy Golf meets 8-Ball Pool, for an adventure on every hole!
Cue Golf delivers a fast-paced, social, competitive experience that feels entirely new — proven to drive repeat visits, social shares, and ancillary spend
videos/promo.mp4 and it plays here automatically.£275K a year at the flagship. 3.7-month payback. Six UK sites already trading on the exact same format.
Families, dates, friend groups, corporate parties. Alcohol-compatible, all-ages, all-audiences. Same nine tables, all weekend.
Before the maths. Before the social proof. Before the pricing. Here's the operator reality every venue we've talked to was wrestling with — and what Cue Golf does about it.
Average UK leisure secondary floor runs at £40–£80 per sqm per year. Bowling lanes manage £400. Coffee shops do £600. Cue Golf delivers £3,439.
Cue Golf runs on the staff you already have. Existing till sells rounds. No new shifts, no new training, no rota headache, no recruitment.
No power, no plumbing, no software. The 9 tables drop into place in a single install day. Around 8 weeks from contract signed to first paying player.
Cue Golf is a self-contained installation: 9 tables, 80 sqm, no electricity, near-zero maintenance. It drops into family entertainment centres, holiday parks, malls, leisure venues, hospitality spaces — anywhere with footfall and a corner of unused floor. It earns its space. Then earns more than the activities next to it.
The format isn't theory. We've built it, refined it, and run it across six UK sites — from the Flower Bowl flagship pulling ~4,000 customers a week to a multi-site Haven Holiday Parks rollout doing six figures a year off three sets. Same product, different venue types, consistent economics.
What it needs is footfall and 80 sqm. What it gives back is the highest revenue-per-sqm activity most operators have ever measured.
Each hole is a different colour, a different shot, a different visual. The product is photogenic by design — bold colours, big shapes, character moments. Every group that plays films something for social. That's how 100M+ views happened with zero ad spend.
Competitive socialising — interactive darts, shuffleboard, mini golf with a twist — is the fastest-growing leisure category in the UK. Cue Golf has been at the front of that wave since 2021, building a format that's been refined across six trading sites and four full years of data.
No electricity, no plumbing, no software. Drops into the space, ready to run from day one.
Becomes the reason for the visit. Six UK sites prove it pulls and retains a new audience.
30+ extra minutes per group inside the venue — and that's before ancillary F&B spend.
100M+ organic views across TikTok and Instagram. The product markets itself the moment a phone comes out.
Ten seconds in, you know it's not mini golf. The format is engineered around the moments a venue actually wants — laughter, replays, queues.
First-timers sink one in under a minute. Regulars chase the perfect line for hours.
Every hole rotates the spotlight. Nobody's a spectator for long.
Hole-by-hole scoring keeps it live to the last putt. The lead changes, the table reacts.
Grab a pool cue, golf ball & scorecard from the stand at the start of the game.
Nine hand-built holes, each with its own challenges, obstacles & design.
Like traditional golf. Lowest score takes it.
Typical round length, depending on group size, course busyness and skill level.
Designed for repeat play. Players keep coming back. Different score every round.
A curated 9-hole course — each hole hand-designed for a different challenge, theme and feel.
Swipe through the course →
Ease into the course playing over vibrant sunflower mounds.
Roll over slanted sleepers trying to avoid the big friendly worm.
Find your way through an autumnal forest, passing swinging branches and flowing leaves.
Choose your path down the babbling brook carefully to enter the Koi pond.
Colourful birds and a cheeky squirrel surround a bird bath. Get your line right and find the acorns.
Let's go round again. Swing your ball around the roots of an old oak tree to slot through the tunnel and to the hole.
Will the sweeping dunes guide you to the hole or to the bunker? Take a satisfying roll through the sand and around the cacti.
Up the ramp and a ping-pong bing-bong bounce on the lily pads to find your line to the hole. A very satisfying noise if you get your shot right.
The final hole. Up the ramp to get airtime before you dunk in the daffodil trumpet bowl — a good chance for a hole-in-one to finish.
Every figure on this page is a banked, audited revenue number from operating UK sites. Pounds sterling. Full-year totals where annual is shown.
The Flower Bowl uses 80 sqm for its Cue Golf zone, sitting alongside 6 other leisure activities under one roof — same building, same footfall, same staff. Here's annual revenue per sq metre by activity (GBP, 2025).
Cue Golf has been a revelation — taking an unproductive space and becoming our best activity in sales per square metre.
From an 8-month launch year in 2021 through four full trading years, the flagship has compounded ~54% top-line growth from 2022 to 2025 — driven by social-media visibility. People see it on TikTok, then come and play it.
| Year | Annual revenue | Avg weekly | Per sqm / yr | Record week | Payback | Players |
|---|---|---|---|---|---|---|
| 2022 | £179,051 | £3,443 | £2,238 | £7,960 | 5.7 mo | 22,381 |
| 2023 | £191,881 | £3,690 | £2,399 | £7,870 | 5.3 mo | 23,985 |
| 2024 | £254,337 | £4,891 | £3,179 | £10,147 | 4.0 mo | 31,792 |
| 2025 | £275,101 | £5,290 | £3,439 | £14,565 | 3.7 mo | 34,388 |
Strategic partnership running since July 2024. Three sites live across UK Haven parks in 2025, all priced around £7 per game (estate-wide range £5–£9 depending on venue). Fourth site installed March 2026.
Cumulative revenue·all 3 sites·2025
Steep mid-year ramp through peak holiday season (Aug record week £7,510). Even off-season months continue compounding.
Slide the assumptions. Default starts at the flagship's actual 2025 weekly average — adjust for a busier or quieter view of your own venue. Numbers update live.
Three scenarios modelled against the flagship's actual 2025 weekly average. Conservative answers the question every honest investor asks — what if our venue underperforms? The floor matters more than the ceiling.
All three assume £85K outright purchase. Delivery quoted separately. Even the conservative case pays back inside 8 months.
Cue Golf was designed from day one to be the easiest leisure attraction to operate. That's not marketing — it's how we got it into mall, holiday park, entertainment centre and hospitality estates.
No hookup, no rewiring, no leasing-team approvals for electrical loads. It just sits in the space.
Whoever runs your existing register can sell rounds. No dedicated staff, no new payroll, no scheduling headaches.
No screens, no motors, no software updates. A quick hoover over the felt morning and evening — that's the routine. Balls roll into a locked box under the table at the 9th hole; staff access it throughout the day.
Compact 9-table set fits in roughly 12m × 7m. Drops into family entertainment centres, holiday parks, malls, leisure venues, hospitality spaces.
Three numbers that decide whether Cue Golf works commercially. Every one drawn from live UK sites.
Groups stay 30 minutes longer than they came in for. That's more rounds at the bar, more food ordered, more ancillary spend per head.
Peak week of £14,565 at the Flower Bowl (WE 23 Feb 2025). The £5.3k weekly average is a floor, not a ceiling.
£85,000 hardware ÷ £11.5k monthly network average across four UK sites in 2025. The Flower Bowl flagship recovers in 3.7 months; newer venues typically 6–10.
Annual revenue at the Flower Bowl flagship — from an 8-month launch year in 2021 to a record £275K in 2025. Around 54% top-line growth year-on-year, driven by social visibility and word of mouth.
Cumulative revenue at the Flower Bowl flagship — over £1M generated in under 5 years from a single 80 sqm site.
Adjust the four inputs to see monthly revenue, annual revenue, ROI and payback based on your assumptions. Defaults reflect the Flower Bowl flagship's live 2025 trading.
Hardware cost £85,000 (outright). Assumes 52 trading weeks. Calculations illustrative — actual performance varies by venue mix, footfall type and season.
Cue Golf has been a revelation — taking an unproductive space and becoming our best activity in sales per square metre.
Cue Golf is deliberately built to have no barrier to entry — a format that works for anyone aged 8 and up who can hold a cue.
Playable across every generation.
First-timers pick it up on their first shot.
Every hole is playable seated by design.
Fits every kind of group booking.
Cue Golf is designed to drop into an existing venue with minimal fit-out.
From 80 sqm — fits into an underutilised space in your venue. More space enhances the experience.
Fully self-contained — no electricity, wiring or leasing-team approvals required.
Sold from the till you already have. No new payroll.
No screens, no motors, no software. Quick daily hoover-down morning and evening.
Installation in as little as 1 day — trading the same day.
Two commercial routes into the same proven format — both include the full 9-hole set, hand-built in Preston.
Own the attraction outright. Full margin from day one — no revenue share, no strings attached. A proven, trading-ready format with full creative control that typically pays back inside a single year.
* Finance Options Available
Available on a fixed 3 or 6 month trial basis only — a lower-risk route to test the format in your venue and prove the concept before committing to an outright purchase.
Hardware and assets that ship with every install. Quantities are negotiable — the list below is our default spec.
* Standard package. Adjustments are negotiable as part of the agreement.
Cue Golf is engineered for low-disruption deployment. Most operators are trading within ~6–8 weeks of signing.
Agreement signed, deposit received, kick-off call to lock in the spec and the install window.
Day 0Nine tables built at our Preston UK facility. Hand-finished, quality-checked, photographed before they leave.
4–8 WeeksStudio23 team delivers and installs on-site. One day target; second day on standby for layout tuning.
1–2 DaysPlayable the moment install is complete, provided the surrounding space is operational. No software setup, no power-up sequence.
Same DayCue Golf didn't arrive fully-formed. It was built, broken, and rebuilt across five years of live trading — every hole tuned against real customer behaviour, every detail iterated against venue flow, queue patterns and throughput.
We started in 2018 designing an Adventure Golf course for the Flower Bowl Entertainment Centre. That project taught us how people move, play, and gather inside a leisure space. In 2021, that learning became Cue Golf. In 2023, Studio 23 Design Ltd was officially founded to scale it.
What you see now is the product of tens of thousands of recorded games, six trading venues, and four full years of operator feedback. Built in Preston. Engineered for repeatability.
We'll design and install it to fit your space and hand over a fully operational attraction. In the meantime, come and see it for yourself at the Flower Bowl — walk the floor, review the trading data, and play a round on us.
For any questions, additional info, or in-depth trading data, please don't hesitate to contact me directly and I'll be happy to assist.
Social Media Sensation
A gift for your in-house marketing team. Cue Golf is built to be filmed — every hole is highly Instagrammable, and Reels and TikToks of the game consistently rack up huge view counts and engagement, funnelling straight back into inbound bookings and comments asking "where can I play this?"
See It For Yourself